Where To Now?

In the last few years the travel industry has sustained some
major setbacks. Terrorist attacks in New York, London, Madrid
and more recently Bali has made international travel seem less
appealing in the eyes of many Australian holiday makers. In
addition the sky rocketing fuel prices has made international
travel less affordable as well.

However some parts of the industry have found positives out of
the situation. They are part of the domestic industry which
relies heavily on domestic visitors. These businesses have seen
some growth because of the tendency of holiday makers to look
closer to home for their travel plans.

Nestled on the coast, a 3 hour drive from both Sydney and
Canberra is one such destination. Ulladulla is a
small town surrounded by stunning natural beauty with a
population of around 15,000. During the summer months however Ulladulla is
known to expand to about 65,000 residents. The town recently has
expanded further because of the increased demand from holiday
makers in Sydney and Canberra.

In fact the whole south coast has experienced similar growths.
Destinations like Jervis Bay, Batesman Bay and the far south
coast have experienced similar growths. It seems as though the
urban crowd have decided that the close and affordable holiday
destinations have made an excellent alternative for
international travel and local businesses are loving it.

Melissa Driver who owns a small cafe in Ulladulla says
that she \hasn\'t seen the town so busy in my life for this time
of year\. Her shop Sweets at the Park is recording improved
sales on last year\'s efforts and she is sure that this trend is
sure to continue in the coming summer.

With beaches and national park as good as you can get anywhere
in the world and plenty of activities and attractions Ulladulla and
the south coast are sure to have another record season this
year.

Adam Diver

For more information on the area visit
http://www.holidayatulladulla.com.au